Alexa Binns (left) is the managing partner at Borden Binns. She is an early-stage growth consultant and angel investor with a talent for spotting the latest consumer trends and technology. Focused on consumer goods, commerce, and media, her marketing background gives her unique perspective on vetting B2C startups. Alexa graduated Phi Beta Kappa from Stanford in public health and has her MBA from UCLA. 

Bridget Borden (right) is the key advisor at Borden Binns. Previously a buyer for Target, Bridget gained a reputation for introducing small challenger brands to a handful of categories. Borden has first hand knowledge of the capabilities and qualities early-stage brands need to succeed. Bridget graduated from University of Iowa with a degree in marketing.